The rapid rise of artificial intelligence is reshaping enterprise infrastructure and exposing new blind spots in cybersecurity.
According to new research from 650 Group, organisations are increasingly turning to deep observability to regain visibility across complex, distributed environments. Leading this shift is Gigamon, which captured 51 per cent of the deep observability market in 2025.
The report highlights how surging AI traffic, evolving cyber threats and hybrid cloud complexity are driving demand for more advanced visibility solutions. As applications, containers and AI agents communicate across environments, traditional monitoring approaches are struggling to keep pace.
Why Deep Observability Matters in the AI Era
Unlike conventional observability tools that rely heavily on logs and metrics, deep observability focuses on analysing network-level data including packets, flows and metadata to provide a more complete view of data in motion.
This approach is becoming increasingly important as threats hide within encrypted traffic and move laterally across systems.
“AI is rapidly intensifying cybersecurity challenges as data volumes surge and visibility becomes harder to maintain,” said Alan Weckel, co-founder and analyst at 650 Group.
Deep observability enables organisations to detect these hidden threats, improve performance across applications, and ensure compliance in environments where data flows are constantly changing.
Gigamon Expands AI-Driven Capabilities
To meet these demands, Gigamon has introduced new AI-powered solutions designed to enhance visibility into modern infrastructure.
Gigamon AI Traffic Intelligence offers real-time insights into generative AI and large language model traffic, enabling organisations to better govern AI usage and reduce risk. Meanwhile, Gigamon Insights leverages agentic AI to provide automated guidance for security and IT teams, helping accelerate incident response across complex environments.
These innovations build on Gigamon’s core platform, which delivers network-derived telemetry to security and observability tools improving efficiency and reducing tool sprawl.
Market Momentum Accelerates
The deep observability market is gaining momentum as organisations prioritise visibility and control in AI-driven environments.
650 Group projects the market will grow at a 29 per cent CAGR through to 2030, with cloud-delivered solutions expected to account for more than half of total revenue.
Vendors operating in the space include Arista, Kentik, Keysight and Netscout, reflecting a competitive and rapidly evolving ecosystem.
As enterprises continue to invest in AI and hybrid cloud technologies, deep observability is emerging not just as a technical capability, but as a strategic requirement enabling organisations to secure and optimise the next generation of digital infrastructure.
