Aqua Security launches new global partner ecosystem program: Aqua Advantage

Pure-play cloud native security provider Aqua Security has introduced the Aqua Advantage Ecosystem program and partner portal. The new program is designed to support all partners and their customers through engagement, enablement and execution of Aqua’s cloud native application protection platform (CNAPP), the Aqua Platform.

The reimagined partner program emphasises customer outcomes and ensures partners have the tools and resources needed to build lifetime relationships.

Aqua’s goal is to help partners accelerate their customers’ digital transformations and support their move into the new era of DevSecOps and cloud native applications. The robust ecosystem of more than 250 industry-leading technology partners, resellers and service providers can take advantage of new program features that bolster ongoing revenue generation and success.

“The Aqua Advantage Ecosystem program enables partners to build long-term relationships with customers,” said Jeannette Lee Heung, Aqua’s Channel Chief. “We invested substantial time in evaluating our many partners to better understand what elements are important to their success. We took that feedback and reimagined our approach. The result is an entirely new program arming partners with the resources they need to help their customers leverage cloud native tools with purpose-built security.”

As part of the newly launched program, Aqua works with partners across various business models to build out a mutually beneficial strategy with meaningful goals while providing ample resources for success. These include a dedicated partner manager, pre-sales and delivery services training, sales and technical alignment and joint marketing development support. In addition, the partner portal has been enhanced to make updated enablement, marketing and technical content resources more easily accessible.


ANZ channel news

OSS Group has been a leading New Zealand IT solutions integrator for over 25 years, providing outstanding solutions that deliver business value for enterprise and government customers in private and public cloud environments. Increasingly, OSS Group has been providing security solutions as an integral part of the portfolio of deliverables to key clients.

Ian Soffe, Managing Director of OSS Group, said: “Aqua Security is a true enabler when it comes to providing seamless and effective security in the cloud, regardless of the underlying provider or the method of deployment, said

“For our clients it really matters that they have a single method that enables them to secure their workloads in the cloud without being constrained by the limitations of traditional network or web application firewalls. It enables customers to scale the performance of their cloud workload using container-based solutions or server-less functions without a change in the tools that provide security posture.”

“We are looking to embed security posture into every life cycle of cloud migration and cloud deployment. Being able to shift left is essential to many of our customers with an existing DevOps pipeline looking to convert to DevSecOps.”

Joerg Micheel, Head of Security at OSS Group, said: “Unlike many other vendors, Aqua Security does not stop there. The ability to shift right once again, and offer runtime protection for the cloud workload, including mechanisms to protect against Zero Day threats, makes this a unique and extremely valuable offering to our customers.”

Chris Zamagias, recently appointed as Aqua’s Head of Channels for Asia Pacific, said:  “I’m excited to be able to work with first-class consultancy and delivery partners to ensure long-term, ongoing success for our joint customers. We’re strategic with our partnerships and base them upon expertise and customer success history. CMD Solutions is one of the first fully Aqua certified, premier partners in our growing ecosystem.”

Aqua’s key differentiator is its focus on enabling support services, which provides partners with opportunities for meaningful, recurring revenue, even when customers have purchased through a cloud marketplace.

By defining clear use cases and the services needed to ensure success in these scenarios, Aqua can make recommendations for partners to take customers through the process of achieving and continually supporting CNAPP maturity.

Today, 100% of services are delivered through partners, and Aqua’s most successful partners offer both solutions and services to customers, enjoying a compelling multiple ratio to product.

Legacy of success

The reimagined program replaces and improves upon the already successful Aqua partner program, which supports many global and regional leaders, such as PricewaterhouseCoopers, IBM, Optiv, Trace3, Lightstream, Benchmark, Actar, Yaman, Waltlabs, WM Promus, OSS Group, Contino, and AWS.

Over the past six months, Aqua has doubled its channel and ecosystem teams as well as grown its supporting cross-functional team members. With an emphasis on building out an experienced education and enablement team, Aqua’s customer success team works with partners to build new certifications focused on each stage of the sales process.