Five Tips to Provide Your Customers with The Advanced Endpoint Security They Really Need

Advanced cybersecurity is now the baseline of complex IT environments that include computers, servers, laptops, and other devices that may be used within the corporate network but also outside the office. It is also critical to face the growing threat landscape of advanced, silent, and targeted attacks. But how can you make sure you meet each of your customers’ specific requirements and deliver a cutting-edge IT approach in a way that is sustainable for your business?

Here are five recommendations for your company to start offering advanced endpoint security at no additional cost for you but with many new business opportunities:

  1. Cloud-based platform for centralized management

The advantages of managing your customers’ security from a unified platform go beyond operational efficiency. It saves you time, money, and thus the need to hire more staff. Especially when it comes to endpoint prevention and detection, having visibility and traceability of all threats and automated technologies are essential.

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In addition, you can manage the whole lifecycle of customer licenses, from trials to renewals, from the same environment. This will make your job easier and more efficient.

  1. Automated security capabilities to improve security operations

The wide variety of security products usually brings overlapping functionality, massive notifications and separate management consoles, with little to no integration or automation. This forces security professionals to manage multiple agents and consoles, and handling hundreds of daily alerts leads to alert fatigue, leaving alerts invalidated or ignoring potentially important events.

Consolidation, intelligence and automation come together to create a simple, scalable and deployable solutions, which is key for companies implementing endpoint detection and response products to optimize processes to improve security operations. This is because artificial intelligence and machine-learning algorithms drive automation of threat detection, classification of running processes and prioritization of alerts.

  1. Zero-trust and threat hunting services to eliminate uncertainty

Zero-trust adoption is key to certifying all running processes, preventing any program or even line of code from executing without having been previously certified. To multiply your success in preventing breaches in your customers’ environments without impacting your job, this security model should include automated procedures to classify and certify every single action or even be delivered as feature-as-a-service.

Your advance endpoint security solution should also include threat hunting capabilities to analyze any suspicious activity potentially related to hacking and investigate the indicators of attack to find evasion and compromise techniques. Having threat hunting included in your endpoint solution will enable you to sell new services through the information you get in the management console. Train your team to take your security go-to-market strategy to the next level.

  1. Simplicity for increased efficiency

As an MSP you want tools that make managing a distributed network, including remote employees, easier. That’s why despite how complex things may look in today’s security landscape, you’ll want to add solutions to your portfolio that do not require new IT infrastructures on the customer premises for management and maintenance and are integrated and provide you with a high level of automation. This will reduce TCO.

  1. Rely on your vendor relationship for greater profitability

Look for a vendor that is committed to your company, that offers you continuous and specialized training, that provides you with marketing resources and helps you build new business. Look for a vendor that will help you fill the shortage of expert professionals, offer solutions and services that are tailored to your customers’ needs, and provide you with the latest technologies. Look for a vendor that provides integration, automation, security, power and simplicity.

Look for a vendor that makes you better, more efficient and more profitable, and when you have it, cultivate your relationship with that vendor to take the most of it.

The challenges are real. But MSPs are experiencing more time in the spotlight. End users are embracing the “I need more security” mantra. Adding advanced endpoint security solutions might just be the way to show the market that your business has the right level of maturity to deal with complex environments and a continually growing number of threats.

Anthony Daniel is Regional Director – Australia, New Zealand and Pacific Islands at WatchGuard Technologies. He has more than 15 years’ sales and senior account experience in the IT and telecommunications industry and is responsible for leading WatchGuard Technologies’ regional sales growth and business expansion while overseeing all aspects of management, including channel partner development, distribution strategy and revenue growth. He was previously Senior Regional Sales Manager for Australia, New Zealand and the Pacific Islands at SolarWinds and has also worked in senior sales management positions at Oracle, Vocus and Vodafone.