The Internet of Things (IoT) has made it easier than ever to set up smart security systems in homes that can be controlled remotely with an app.

According to the Telsyte Australian IoT@Home Market Study 2019 more than five million Australian households – 50 per cent of the total number – had installed at least one smart home item by the end of 2018.

The analyst firm estimates that the average household will have around 18 smart devices by 2023, as people are becoming more open to the idea of having a more automated approach, including utilising AI, for home security.

This device growth across the smart home sector does comes with its challenges, and battery life is currently one of the biggest hurdles of IoT.

Duracell’s professional battery brand, Procell®, develops a new range of professional batteries with higher capacity and longevity, resulting in less frequent battery replacements and savings on associated operating costs.

A leading technology

Through intensive device testing in its labs and real-world experience with manufacturers, Procell® discovered a way to extend alkaline battery life. By developing device-specific industrial alkaline batteries with unique power profiles, batteries can last significantly longer.

All Procell® batteries are tested to guarantee highest quality and reliable performance. Environmental testing is also conducted to insure dependable and consistent use.

Powering smart homes around the world

 Increased automation, connectivity and IOT are driving battery demand, and batteries play an important role in the overall performance and reliability of many safety and security devices.

Devices such as security monitors are increasingly technology focused and the number of battery-powered devices will continue to grow.

“While smart home devices have experienced significant growth in the past few years, one of the concerns with the battery powered devices, is that frequent battery changes are required. At Procell, we work closely with manufacturers to design device-specific batteries for smart home devices that will appeal to the end-customer,” Jane Lo, Duracell Asia B2B Senior Director said.

“We keep professional end-users in mind for everything we do, from product design, to performance and quality. With the professional end-user as our number one priority, and using a combination of technical expertise, market knowledge and superior customer service, we are able to offer our best professional battery solutions.”

Procell® batteries can be used in a number of smart home devices including  smart security monitors, smart alarms, smart motion sensors, smart intercom and lock systems.

 Driving market standard with specific purpose battery

Procell® is a premium professional battery brand, exclusively serving specialist markets. Procell® provides a wide range of high performing professional batteries, from alkaline, lithium coin and high- powered Lithium.

“We listened to the market and heard that businesses were looking for alternatives to the never-ending cycle of purchase-use-dispose-repeat when it comes to batteries. From a consumer’s perspective, replacing batteries is often inconvenient and reliability in home security devices is key.” Jane Lo, Duracell Asia B2B Senior Director said.

While other battery brands serve both retail and professional customers, Procell® only focuses on the professional market to guarantee products and services specifically designed for device-specific usage.

As a result, Procell® Alkaline batteries are used every day by millions of professional end-users and leading professional OEMs (Original Equipment Manufacturers) around the world.

Australian launch

Procell® batteries are now available in Australia and New Zealand, and can be ordered through its local distributor, Pental Limited.

Procell® is supported by a B2B-dedicated multifunctional team with decades of expertise in the B2B battery category.


·       Procell® Alkaline Intense Power, engineered with a unique power profile to last longer (vs. prior Procell® Alkaline AA, AAA, C and D batteries) in high-drain professional devices such as electronic door locks, paper towel dispensers and blood pressure monitors.


·       Procell® Alkaline, superior general-purpose batteries redesigned for longer lasting (vs. prior Procell® Alkaline AA, AAA, C and D batteries) consistent performance in professional devices such as flushometers, glucometers, remote controls, multi-meters and sensors.