In a major leap towards redefining identity security, Entrust, a global leader in identity-centric solutions, has launched a cutting-edge facial biometric authentication capability for its Identity-as-a-Service (IDaaS) platform. This innovation arrives on the heels of Entrust being named the Innovation Index Leader in Frost & Sullivan’s 2024 Frost Radar™ for Customer Identity and Access Management (CIAM).
Addressing the Rising Threat of Cyber Fraud
The stakes for businesses are higher than ever. In 2024 alone, U.S. businesses faced an estimated $112 billion in fraud losses, equivalent to nearly 7% of their revenue. The 2025 Identity Fraud Report reveals an alarming 244% surge in document fraud cases, with digital forgeries making up 57% of incidents. Deepfake attempts, accounting for 40% of biometric fraud cases, highlight the sophistication of modern cyber threats.
Entrust’s new biometric authentication capability directly confronts these challenges by combining advanced AI technologies with adaptive risk-based authentication and secure digital onboarding. Users’ biometric data is stored securely on their devices, rather than in the cloud, ensuring enhanced privacy and regulatory compliance while providing robust fraud prevention.
“With fraud becoming more sophisticated, it’s more important than ever for businesses to establish verified identities from day one,” said Bhagwat Swaroop, President of Digital Security Solutions at Entrust. “Entrust facial biometric authentication with Onfido identity verification offers an efficient, low-friction way to confirm user identities, helping businesses answer the critical question: Is this user still the same person we onboarded?”
Key Benefits of Entrust’s Biometric Authentication
- Enhanced Fraud Prevention: The AI-driven solution effectively counters threats such as deepfakes, synthetic identities, and advanced phishing attacks.
- Phishing-Resistant Security: Passwordless multi-factor authentication eliminates vulnerabilities associated with phishing campaigns.
- Improved Data Privacy: Biometric data stored on devices reduces risks linked to cloud storage.
- Streamlined User Experience: Quick and intuitive authentication replaces cumbersome passwords and tokens.
Entrust CIAM: A Market-Leading Platform
Entrust’s recognition as an Innovation Leader by Frost & Sullivan underscores the company’s prowess in delivering advanced identity solutions. Its CIAM platform integrates AI-powered biometric and document identity verification (IDV), risk-based step-up authentication, and digital signing capabilities. These features enable businesses to secure the entire customer journey—from onboarding to high-value transactions—with scalability and adaptability across industries.
Entrust’s solutions also offer:
- Low-Code/No-Code Flexibility: A streamlined orchestration engine allows for seamless integration with existing CRM systems and marketing platforms.
- Time-to-Value: Businesses benefit from quick implementation, reducing resources required to establish secure identity management.
- Global Presence: Entrust maintains a strong footprint in financial and governmental sectors, particularly in the EU and North America.
Recognition and Market Leadership
Beyond its Frost & Sullivan accolade, Entrust was recently named a Leader in the 2024 Gartner Magic Quadrant for Identity Verification and a Challenger in the Gartner Magic Quadrant for Access Management for the second consecutive year. These achievements reflect Entrust’s commitment to delivering innovative and reliable identity solutions.
Transforming Security with AI-Driven Innovation
Entrust’s new biometric capability is described as a reimagining of what identity security can achieve in an era of escalating cyber threats. By combining advanced AI technologies with an unwavering focus on user experience, Entrust empowers businesses to safeguard their digital ecosystems while enhancing customer trust and compliance.
